The Design Philosophy


Our design philosophy revolves around the idea of functional designs, relaxed fits, clean silhouettes, and basic cuts in handwoven and pure fabrics with the finest craftsmanship. 

We try to incorporate the styles which fit all sizes and body type while believing in making designs which one would love to wear beyond seasons. Collections are inspired by the diversity of an age old Indian crafts and culture. Bandhani, shibori, dip-dyeing, and other dyeing techniques, Hand block printing, and some embroidery styles are some of the crafts we’ve explored and learned about every day! We try to work and collaborate with skilled karigars and weavers to develop unique, sustainable, and commercially viable contemporary and classy apparel line. Keeping today’s women’s preferences and comfort in mind, we design garments that are easy to carry and maintain yet classy and minimal. 

The Label Studio’s design theory in four words: Functional, Minimal, Artisanal & Classy! 

Bandhej : 

Contemporary designs made using traditional crafts like Bandhani. The process of ‘Bandhani’ follows cotton and cotton silk fabric tied in small knots and hand-dyed in vibrant colors. Style cotton silk bandhej dresses and capes with authentic silver jewellery and Kolhapuri wedges for a perfect look. 

Ajrakh : 

A fresh take on Kutch’s beautifully preserved hand block printing art. Hand block printing on naturally dyed fabrics in earthy tones like Indigo, maroon, mustard, and black tastefully made in Kurtas, shirts, and tops. Style these Ajrakh kurtas and shirts with narrow cotton pants and leather mules for a classy look! 

Florals : 

Relaxed silhouettes in white cotton fabric with hand block printed motifs in fresh shades of blue and pink with a tint of delicate Khari print. Perfect for all those brunch and evening gatherings on a hot summer day. Pair the floral dress with contemporary silver jewellery and flat jutties

Summer (Pastel) hues : 

Pastel hued ethnic kurtas in cotton mul to add in your workwear classics. Imagine a canvas with soft shades of yellow, peach, blue, green & pink with statement-making gold hand block printed motifs. That’s our collection ‘Summer hues’ is about! Pair these pastel airy kurtas with straight off white pants and tote bag and kolhapuries to get an effortless work look. 

Spring collection : 

Feminine prints in contemporary separates to create that chic look. Easy to match with anything and comfortable summer/ spring dresses with pockets! Delicate floral prints on soft and breathable cotton with basic cuts for perfect travel dress or that fun date with all your girl squad. Style the dress with hoop earrings and tan or beige stilettoes. 

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